We implemented side cooling in a prismatic-cell battery pack for an electric pickup, clamping cold plates to both long sides of each module. The main challenge wasn’t CFD but manufacturing and assembly consistency—over large contact areas, contact thermal resistance can drift with tolerance stack-up, cell bowing and TIM thickness variation; meanwhile, manifold routing and multiple joints raise integration complexity and sealing risk. Our fixes were pragmatic: use thermal silicone pads to absorb assembly deviations; and design both side plates with zoned, equal-flow manifolds, keeping bends short with generous radii to reduce pressure drop. In operation, the benefits of side cooling’s larger contact area are clear: lower peak temperatures and tighter uniformity—in line with external comparisons on 314Ah prismatic cells showing a clear advantage for side cooling. For pickup and commercial platforms, production-ready side-cooling micro-channel plates are already available and can be tailored to the pack envelope and port layout.